In his guest lecture at the Trade Management Asia faculty of the Rotterdam Business School, on 12 February 2010, Matthijs van den Broek outlined Asia's response to the global economic crisis.Highlighted were:
1. Asia's focus on domestic consumption
2. Accelerated emergence of new trade & investment lines; intra-Asia, Asia-Middle-East and South-South.
3. "BIC instead of BRIC"; Brazil, India and China, without the "R"of Russia.
4. Indonesia with China and India in the top-3 of Asia's best performers.
5. Added value of, and new opportunities for, European SMEs and larger companies
Matthijs van den Broek is Managing Director of Further East Consult and Editor-in-Chief of e-magazine Business Trends Asia
